Global Automotive Safety Electronics Specialist Since 1993
Steelmate (Steel Mate Co., Ltd.) is a global automotive electronics manufacturer specializing in vehicle safety and intelligent driving systems.
Founded in 1993 and headquartered in Zhongshan, China, Steelmate is recognized internationally for its expertise in:
Today, Steelmate products are distributed across more than 80 countries worldwide and are trusted by automotive professionals, workshops, distributors, and OEM partners globally.
Trusted Automotive Technology Worldwide
Trusted Worldwide – Steelmate products are distributed across more than 80 countries and regions worldwide, supporting drivers across diverse climates, driving environments, and road conditions.
Automotive Industry Experience – Steelmate has extensive experience supporting OEM and automotive industry projects, contributing to global automotive safety and intelligent driving ecosystems.
Advanced Manufacturing Facilities – Steelmate operates large-scale intelligent manufacturing facilities equipped with automated production systems and dedicated automotive testing centers to support product consistency and reliability.
Built Around Driver Safety – Steelmate systems are designed to enhance driving awareness, reduce potential risks, and support safer driving experiences through real-time monitoring technologies.
Think safety think Steelmate
Steelmate places strong emphasis on research, innovation, and product reliability within the automotive safety technology sector.
The company operates dedicated R&D teams, intelligent manufacturing systems, and advanced automotive testing facilities to support product consistency, quality, and performance.
Steelmate is also recognized for its continuous focus on innovation, including developments in intelligent automotive safety technologies such as solar-powered TPMS systems.
Its manufacturing and testing processes are aligned with internationally recognized automotive quality standards, supporting long-term product reliability and customer confidence.
Smarter tyre monitoring for safer everyday driving.
Steelmate’s focus on research, innovation, and quality assurance translates into greater confidence for modern drivers. With advanced monitoring technologies, intelligent safety systems, and automotive-grade manufacturing standards, drivers benefit from improved driving awareness, more reliable performance, and enhanced vehicle safety in daily driving conditions.
For vehicles without TPMS, or older systems that may no longer function accurately, Steelmate TPMS solutions help provide real-time tyre pressure and temperature monitoring to support safer and more informed driving.
For Singapore drivers, this means better support during hot weather, heavy rain, expressway driving, and the increasing demands of modern EVs and SUVs — helping drivers navigate with greater safety, stability, and peace of mind.
Our Flagship Brand – Designed for Singapore’s Roads & Weather Conditions
At Tire Pte Ltd, we proudly serve as the official distributor of Lassa Tyres in Singapore, bringing high-quality, performance-driven tyres designed for passenger cars, SUVs, EVs, and light commercial vehicles. Manufactured in Turkey by Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc, Lassa Tyres combines European engineering with Japanese tyre technology, ensuring durability, safety, and fuel efficiency in all road conditions.
Since 1974, Lassa has established itself as a trusted tyre brand across 80+ countries, delivering high-performance grip, extended tread life, and superior handling. Designed to withstand Singapore’s tropical climate, wet roads, and urban driving conditions, Lassa Tyres offer a reliable and cost-effective alternative to premium brands like Michelin, Bridgestone, and Continental.
Why Choose Lassa Tyres?
✅ Performance & Durability – Reinforced tread designs ensure long-lasting wear resistance and mileage.
✅ Superior Wet & Dry Grip – Silica-enhanced compounds provide excellent traction on both dry and rainy roads.
✅ Fuel Efficiency & Low Rolling Resistance – Designed to reduce fuel consumption and extend tyre life.
✅ EV & Hybrid Ready – Specialised models designed for electric and hybrid vehicles, offering quieter rides and extended battery efficiency.
✅ Light Commercial Tyre Solutions – Heavy-duty Transway series built for trucks, vans, and fleet vehicles to maximize productivity.
✅ Competitive Pricing – Premium quality at a cost-effective price, making Lassa the ideal alternative to pricier tyre brands.
📞 Call us now at [6925 5296] or click here to contact us to find the perfect Lassa Tyres for your vehicle!
Drive safer, smoother, smarter – Every driver is different, and so is every journey.
The right tyres, rims and batteries for every driver.
